Verano Holdings Corp. has repositioned its (the) Essence cannabis brand and enhanced its product portfolio. Formerly part of the Verano namesake brand portfolio, the standalone (the) Essence line of products is available in nine core markets — Arizona, Illinois, Massachusetts, Maryland, Nevada, New Jersey, Ohio, Pennsylvania and West Virginia — with plans to scale to Florida and Connecticut in the future. As part of the brand’s enhanced aesthetic, Verano created (the) Essence Artist Collection featuring strain-specific graphic illustrations on packaging designed in collaboration with a community of artists. “Embracing a brand identity and creative philosophy centered around bespoke graphic art enables us to build more meaningful connections with our consumers, providing value that’s incremental to that of the high-grade cannabis product inside of pack,” said David Spreckman, Verano’s chief marketing officer. “(the) Essence redesign also presented an opportunity for innovation through R&amp;D, as we’ve expanded the product mix to drive further differentiation across our markets with the introduction of the new Nectar product line. With that development, (the) Essence portfolio now captures each of the industry’s three leading CPG categories from a volume perspective in flower, vapes and edibles.” Genetics in (the) Essence products are carefully selected, bred and pheno-hunted to deliver quality, consistency and variety.&nbsp; (the) Essence product portfolio includes Nectar Gummies, made with (the) Essence flower cured and BHO-extracted from single-strain runs into full-spectrum and high-terpene resin gummies. Fruit flavors are paired with cannabis terpenes from (the) Essence genetic library to create O.G. Strawberry and Bonsai Berry varieties. Verano’s (the) Essence portfolio also includes flower, prerolls and vapes.

Verano Essence

AERIZ

AIRO BRANDS

Anthem

Astral Project

AVEXIA

Batch

BEDFORD GROW

Beezle

BELUSHI'S FARM

BITS

Blaze

BOLD

Bon Fyre

Botanist

Breeze Canna

CAMINO

CAMO

Cartisan

Cheetah

Clipper

CRESCO

DABSTRACT

DAZE OFF

DOGWALKERS

Dr. Greenthumbs

ELEMENTS

Elevate

Embrace Community

ENCORE EDIBLES

ENLIVEN

Extra Savvy

Fernway

Flora

Fyre OG

GENERIC

GOOD GREEN

GOOD NEWS

GOOD TIDE

graffiti

GRASSROOTS (NM)

Gron

Grow Sciences

HEMPER

HIGHER SELF

HIGH SUPPLY

HIJNX

Hits Blunt Wraps

Human Grade

IC COLLECTIVE

INCREDIBLES

JAMS

Joos Boxx

JOURNEYMAN

KALEIDO SMOKES

KAVIAR

KEEF

Khalifa Kush

KIVA

KushKards

Kush Queen

Long Lifts

Maven

Mighty Rayne

Mile High Melts

MINDY'S

MOON WALKERS

Nature's Grace

NUVATA

OGEEZ

OLD PAL

ONE DAY

Outfitters

Preferred Gardens

PUFFCO

Rayne Drops

REALEAF BOTANICALS

REDEMPTION BOTANICALS

Rooted

ROVE

ROVE - LOUD

RYTHM

SAVVY

SAVVY - 100 Proof

Select Essentials

Select Fruit Stiq

&SHINE

Short Lifts

Skyy

SMOKIEZ

Sociale Dispensary

SOUR FAMILY FARMS

Spinello

Sticky Greens

Cantaloupe Haze Disposable Pen - 0.3g

Blueberry Disposable Pen - 0.3g

Distilled cannabis oil with botanically derived terpenes pack a flavorful punch and a consistent experience.

Flavors
Berry
Blueberry
Sweet

Berry Gelato Disposable Pen - 0.3g

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