Verano Holdings Corp. has repositioned its (the) Essence cannabis brand and enhanced its product portfolio. Formerly part of the Verano namesake brand portfolio, the standalone (the) Essence line of products is available in nine core markets — Arizona, Illinois, Massachusetts, Maryland, Nevada, New Jersey, Ohio, Pennsylvania and West Virginia — with plans to scale to Florida and Connecticut in the future. As part of the brand’s enhanced aesthetic, Verano created (the) Essence Artist Collection featuring strain-specific graphic illustrations on packaging designed in collaboration with a community of artists. “Embracing a brand identity and creative philosophy centered around bespoke graphic art enables us to build more meaningful connections with our consumers, providing value that’s incremental to that of the high-grade cannabis product inside of pack,” said David Spreckman, Verano’s chief marketing officer. “(the) Essence redesign also presented an opportunity for innovation through R&amp;D, as we’ve expanded the product mix to drive further differentiation across our markets with the introduction of the new Nectar product line. With that development, (the) Essence portfolio now captures each of the industry’s three leading CPG categories from a volume perspective in flower, vapes and edibles.” Genetics in (the) Essence products are carefully selected, bred and pheno-hunted to deliver quality, consistency and variety.&nbsp; (the) Essence product portfolio includes Nectar Gummies, made with (the) Essence flower cured and BHO-extracted from single-strain runs into full-spectrum and high-terpene resin gummies. Fruit flavors are paired with cannabis terpenes from (the) Essence genetic library to create O.G. Strawberry and Bonsai Berry varieties. Verano’s (the) Essence portfolio also includes flower, prerolls and vapes.

Verano Essence

93 Boyz

Aeriz

AIRO

Alchemy

Amber

Astro Vape

Avexia

Betty's Eddies

BITS

Blaze

Blazy Susan

Bloom

Botanist

Bubby's Baked Goods

Buddies

Bullet Train

Camino

Candela

CANNECT Wellness

CCell

Classix

Clipper

Cresco

CROPS

CultivArt

D.A.V.E.

Daze off

DNA Genetics

Dogwalkers

Ediblz

Edie Parker

Encore Edibles

Extra Savvy

Fig Farms

Find.

Flora

FloraCal

Flower Mill

Fruit Stand

Futurola

Fuzed

Generic

Good News

Good Tide

Grassroots

GRAV

Hedy

Hemper

High5ive

Higher Self

High Supply

Holy Union

I420

IC Collective

InHouse

Joos

Journeyman

Kanha

Kashmir

Kaviar

Keef

King Palm

Kiva

Kush League

KushRX

Kushy Punch

Legacy

Lost Farm

MAC 9 by Revenant

matter.

Mindys

Miss Grass

Moon Walkers

My Bud Vase

Nature's Grace

NuEra

Nuvata

Ogeez!

Old Pal

One Day

Ongrok

On Point Glass

oOYes

Otherside

PAX Labs

Poetry Of Plants

Puffco

RedBud Roots

Redemption Botanicals

ROAM

Royal Tree

Rythm

Savvy

Seed & Strain

Select Elite

Select Essentials

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